Saturday, September 26, 2015

Van Heusen Most Fashionable Professional 2015 Winners Announced!

A little while ago I talked about the Evolution of Power Dressing & the search for the Van Heusen Most Fashionable Professional 2015. This year marked the third edition of the Van Heusen Most Fashionable Professional which also saw them partnering with LinkedIn to search for the 10 most fashionable people among it's 26 million user base in India. With Most Fashionable Professional, the objective was to highlight the relevance of fashion in the modern workplace and also simultaneously dispel the myth that a true professional doesn't need to give it any importance to be taken seriously.

This year 61,372 people nominated 49,782 within their networks. After a period of voting, the finalists had to submit some pictures as well as fill up a questionnaire.

And now finally the Van Heusen Most Fashionable Professional 2015 Winners have been announced! There are five male & five female finalists with Darshit Lahane & Niharika Soni taking home the title of Most Fashionable Professional 2015!

For Niharika, Rich & royal colors, suitable accessories & comfort factor are all part of her fashion philosophy while Darshit think Power dressing is the ability to convey his attitude and integrity to the role he performs.

Congrats once again to all 10 winners of the Van Heusen Most Fashionable Professional!


About Van Heusen
Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in United States of America, the brand entered India in 1990. Over a period of its 25 years of history in India, Van Heusen has emerged as a fashion authority for the ever evolving Indian professionals. Today, Van Heusen is not only the most preferred work wear brand, but also effortlessly straddles entire spectrum of work, ceremonial and casual dressing.
The brand embodies the positioning, ‘POWER DRESSING’. Van Heusen customers are the corporate leaders for whom elegance and style are not just fads, but a philosophy. Thus the Van Heusen range is modern, minimalistic and timeless in design and is distinguished by high quality. Van Heusen with its distinctive and fashionable range of products helps the corporate leaders create their best impact, as much for their style as for their substance.

Wednesday, September 23, 2015

Vogue India Fashion Fund 2015 in association with Peroni #PeroniAtVIFF

If you follow me on Twitter, you’ll know that I recently attended the final judging round of Vogue India Fashion Fund, a platform that gives the country’s emerging designers an opportunity to exhibit their creative best to win one of the most coveted titles in the Indian fashion world.

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This year’s VIFF had the top eight designers selected from the previous round in the fashion and accessories categories. And thanks to the taste of excellence with Peroni Nastro Azzurro, associate partner of #VIFF2015, the event was extravagant and how. The premium lager, Peroni Nastro Azzurro stands for the very best of taste, style and fashion; so it was only natural to associate with Vogue for the Fashion Fund - a spectacular event where Italy's Finest Taste met India's Finest Fashion. The event took place at The St. Regis Hotel Mumbai, a perfect backdrop for the opulent ensembles that were being exhibited.

C:\Users\one\Desktop\Vogue\Fashion designer Anavila Misra with models showcasing her capsule collection at VIFF 2015 final round_ The St. Regis Mumbai _7th Sept 15.JPGC:\Users\one\Desktop\Vogue\Fashion designer (L) Payal Khandwala (of Think Pattern) with models showcasing her capsule collection at VIFF 2015 final round_ The St. Regis Mumbai _7th Sept 15.JPGEach designer was presented with an opportunity to showcase their most recent creations. Payal Khandwala and Anavila Misra were my personal favourites!

The 5 designers in the fashion category who were part of the final round were Dhruv Kapoor (Dhruv Kapoor), Pallavi Mohan (Not So Serious), Anavila Misra (Anavila), Payal Khandwala (Think Pattern), Nimish Shah (SHIFT). And the 3 designers in the accessories category who were selected to showcase at the final round were Malvika Vaswani, Nitya Arora (Valliyan) and Kaabia and Sasha (Outhouse). The winner (and runners-up) of the Vogue India Fashion Fund 2015 will be revealed in an exclusive event in October and announced in the November issue of Vogue India. 

What’s more is that they will also get a cash prize; a yearlong business/creative/marketing mentorship with an industry professional; access to prominent platforms in the industry; mentorship from Vogue; a fashion shoot in Vogue India and PR support.

Apart from various other activities, one interesting contest poised to the designers was that they had to present a design sketch of an ensemble inspired by Peroni's brand personality – which is authentically Italian, bold, effortlessly stylish and embodying its spirited flair and passion for life. It was lovely to see each designer's interpretation of that theme.   

Jury members included industry stalwarts, each with a credible expertise in the field of fashion. Anaita Shroff Adajania, Director of Vogue India Fashion, Sabyasachi Mukherjee, Alka Nishar -Aza Fashions Chairperson, Bandana Tewari - Vogue India Fashion Features Director, Tina Tahiliani - Ensemble Executive Director, Sunil Sethi - FDCI President, Oona Dhabhar - Condé Nast India Marketing Director, Anita Dongre and Priya Tanna - Vogue India Editor.

It was a glamorous morning with Vogue and Peroni, sipping on some cold ones with Shanaya. I can't wait for the final winners to be announced!

You can follow news and conversations about Vogue India Fashion Fund at @PeroniIndia #PeroniAtVIFF


What I Wore | One Step at a Time

Ray Ban round sunglasses (copper flash) // Koovs camisole top // Stalk Buy Love gathered culottes // Koovs pointed flats // Lavie backpack // bhane. necklace // Casio digital watch

Another outfit that I first wore at Fashion Week but liked enough to replicate right after. I'm especially enamored with these culottes because they basically look like a mini skirt, & the tinsel trim at the bottom is just serves to make it extra glam. And of course I had to feature my Lavie backpack, I'm obsessed! Seriously though, I don't remember the last time I liked a bag this much. It's the perfect blend of style & function.

PS- Did you notice my hot pink nails? They're acry-gels from Jean Claude Biguine & I am really liking having nails that don't look like tiny, chewed up nubs. Full review coming soon!

I'm heading on a trip soon. I couldn't be more excited (& frazzled!) Do follow me on instagram @magali_c for all the updates!