Just wanted to share a great new advertising campaign that caught my eye. The ad campaign for Calvin Klein Jeans & Underwear.
The Calvin Klein Jeans Spring 2012 advertising campaign was also shot by Mert Alas & Marcus Piggott and features Lara Stone, Matthew Terry, Miles Crosby, Arran Sly, as well as Toni Garrn and Joan Smalls. Set on Guanahani Beach in St. Barts, the campaign vividly captures the brand's bright, new high density stretch skinny crop for women and double indigo straight cut jean for men.
Can I just say how much I love the neon orange & hot pink skinny jeans? These are going on my wishlist for sure! ♥
And now a little about their latest underwear campaign (this is the good stuff haha). The shoot highlights their latest offering, Calvin Klein Underwear Bold, and was shot by renowned photographer Steven Klein in Joshua Tree, California. Inspired by the line’s bright colors and daring energy, the campaign imagery captures the strong, sexy and vibrant appeal of the new men’s underwear and sleepwear program and features new model, (the aforementioned) Matthew Terry, alongside models Myles Crosby, Arran Sly and Chris Garavaglia. Mr. Terry, who also appears in the Spring 2012 Calvin Klein Jeans campaign, is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search. These represent his first global advertising campaigns.
No more skinny manufactured male models, Calvin Klein has chose a real man for the latest campaign. And it shows doesn't it? I must say I seriously love the idea of this super bold men's underwear, I wonder what men think of it?
love,
Magali
The Calvin Klein Jeans Spring 2012 advertising campaign was also shot by Mert Alas & Marcus Piggott and features Lara Stone, Matthew Terry, Miles Crosby, Arran Sly, as well as Toni Garrn and Joan Smalls. Set on Guanahani Beach in St. Barts, the campaign vividly captures the brand's bright, new high density stretch skinny crop for women and double indigo straight cut jean for men.
Can I just say how much I love the neon orange & hot pink skinny jeans? These are going on my wishlist for sure! ♥
And now a little about their latest underwear campaign (this is the good stuff haha). The shoot highlights their latest offering, Calvin Klein Underwear Bold, and was shot by renowned photographer Steven Klein in Joshua Tree, California. Inspired by the line’s bright colors and daring energy, the campaign imagery captures the strong, sexy and vibrant appeal of the new men’s underwear and sleepwear program and features new model, (the aforementioned) Matthew Terry, alongside models Myles Crosby, Arran Sly and Chris Garavaglia. Mr. Terry, who also appears in the Spring 2012 Calvin Klein Jeans campaign, is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search. These represent his first global advertising campaigns.
love,
Magali
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